Everybody...has exactly the same job. They have exactly the same job description. And that is to ship products. Your job is not to write code. Your job is not to test. Your job is not to write specs. Your job is to ship products. That’s what a product development group does. “Your role as a developer or as a tester is secondary. I’m not saying it’s unimportant—it’s clearly not unimportant—but it’s secondary to your real job, which is to ship a product. “When you wake up in the morning and you come in to work, you say, "What is the focus—are we trying to ship or are we trying to write code?" The answer is, we are trying to ship. You’re not trying to write code, you’re trying not to write code.

Former Microsoft program manager Chris Peters describes the product mindset as applied to software development in the this excerpt from a 1991 presentation.

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