In the '50s and the '60s, the American automobile industry was built on the notion that what the customer really wanted was a new car every three years. The computing industry does the same thing, radically changing the technology every few years. The whole industry is based on the notion that our customers don't want to finish installing the software we already sold them, they want to throw it all out and buy something new, preferably something that feels like a magic bullet, every few years... I ask the question: how will our industry respond if we ever get a change in behavior in customers and it becomes clear that what they really want is software that just works. And works for a long time.