It’s also important to try out the program on users to make sure it solves real users’ needs. And that’s where this company is going astray; it’s ignoring users. They’ve gotten caught up in marketing, and what they’re really fighting are other marketers. All the ads are done by marketers, they’re not done by users saying this is what we need. It’s one marketer, trying to pit his or her skills against another marketer, so they’re fighting the battle of the specs.